Bulk Device Buyer Experience

The problem

Collected used devices often get resold to bulk buyers all over the world. This is mostly a manual process, with excel sheets shared back and forth over email. This process is time consuming and inefficient.

Results

The new and unique, but instantly familiar experience is expected to revolutionize the bulk device buying experience as it provided higher buying confidence for bulk buyers and improved sales for the sellers.

Actions

Research with international bulk buyers uncovered:

• The current process involves significant risk for bulk buyers as they are not guaranteed consistent quality of the devices they have purchases. To manage their risk, bulk buyers reduce their purchase price. This negatively affects the revenue of the seller.

• The organization's technology can guarantee the quality through automated device assessments with device certificates.

Created comprehensive current & ideal journey maps capturing all stakeholders, job-to-be-done, emotions, friction points, alternate paths and extracted the design direction.

Design direction:

• Bring sellers and bulk buyers together online through a familiar e-commerce marketplace experience.

• Even though each device is unique, make it as easy to buy devices in bulk as it is to buy a single item on consumer e-commerce sites.

• Give the bulk buyers the confidence that what they buy is what they expect through access to device specific certificates.

Designed the bulk buying e-commerce marketplace:

• Marketing pages explain the benefits of this online approach to bulk buyers.

• Through powerful combo filters, buyers can quickly and exactly narrow down to what they are looking for.

• Groups of unique devices can be adding in bulk to the cart.

• Buyers can setup their unique device characteristics along with required quantities to be alerted and auto reserve.

Before...

After...

My role

I was the sole researcher and designer of this platform. I collaborated closely with various internal stakeholders including product managers, development leads, sales, strategy and marketing. All actions taken are my own.